If your metal business’s sales have dipped or stagnated, keep an open mind and consider new ideas.  Some simple sales tips have the potential to catalyze your sales to new heights. Let’s take a look at some of the best simple sales tips for businesses in the metals industry.

Recognize Each Customer is Unique

No two customers are exactly the same in terms of personality, needs, and desires..  Each contractor or  customer requires distinct metal products on a specific timeline.  The challenge lies in establishing a niche to serve a target market and providing those customers with their desired products on their timetable.

Recognize the fact that each customer is idiosyncratic, enhance your customer service as well as your offerings to provide tailored service specific to individual customers, and you’ll find converting prospects into customers through the sales funnel becomes that much easier.

Flexibility is Key

When it comes to selling, potential buyers aren’t looking for rigid barriers and confines in terms of the actual sales discussion, price, or value offering.  Flexibility is just as important in the context of attracting new talent.

Lean on a recruiter to help you find the best new metal industry talent and you’ll be liberated to focus on improving your value offerings for both clients and potential new hires.  In particular, it helps to be flexible with:

In terms of new hires, it is a mistake to require that each candidate have a technical mastery of the nuances of metalworking.  Provide training, lean on a recruiter to help you find candidates who are malleable and willing to learn, and you’ll bring some genuine hard workers into the fold.

In some cases, it makes more sense to put the sales focus on the business rather than one or two specific value offerings.  Remain open-minded and flexible enough to market the business and you’ll find it doesn’t take long for prospective clients as well as potential new hires to recognize the merits of the company itself.  A prospect who focuses on the business is that much more likely to give serious consideration to becoming a client or employees.

Zero in on What’s in Demand Both on and Offline

It is no secret that there is sizable demand for metal.  The challenge lies in amassing inventory that is coveted.  Do some market research, pinpoint items in high demand, alter your production accordingly, and you’ll find selling proves significantly easier.

If your metals industry business is like most others, it has not fully tapped into its online potential.  Your company’s sales won’t come anywhere near their potential unless your business moves to the web, at least partially.  Establish a website along with an online shopping page and both potential customers as well as potential employees will be that much more inclined to choose your metals industry business over others.

How can we help you?

Are you hiring manager for a metal producer or distributor looking for top talent in the industry? Submit a search request today.

Are you a professional considering a new role in the metal industry? Contact us to discuss your career path or browse our open positions.